Can you get results from online paid advertisement?

Internet has added a new layer to advertisement by providing digital space to businesses. This digital space is not limited to geographical space so the ads can be displayed to billions of users worldwide!

Online paid advertisement refers to buying digital ads space or time on media channels to present your business message and expose it to a larger audience.

Online paid advertisement is beneficial for both small and large businesses. While small businesses use it to earn brand awareness, large businesses leverage it to retain their customer base and expand their business.

Digital marketing capitalizes on online paid advertisements with crystal clear customization and personalization in order to increase market share and mind share.

In this article, we will discuss different kind of online paid advertisements and the ways to get results from them.

Like any other business decision, online paid advertisement starts with deciding your goals and messages, choosing your target audience and selecting the best method of online paid advertisements that suits this strategy.

Your business Goals

Your goals, at their core, are to increase your bottom line and for that you need to attract more attention, engage with more audiences, drive traffic to your site and convert them to customers.

Your message

You have full control over your ads message and can customize and personalize it for your target audience to get results.

Your target audience

Your target audiences are people who are interested in your products and services or they need them and might be searching for them.

You need to know where your target audience is, as well as when and how often, in order to make the most of your online paid advertisement.

Methods of online paid advertisement

Online paid advertisement methods differ in the way they are presented, the space they get and how they are billed.

Choosing the right method for your business can be hard because not all of them respond the same in all industries.

Your budget is a defining factor in choosing the method of online paid advertisement.

Payments are generally billed in a bidding process. The media channels have different payment models which give you various options to choose from as they suit your goals and budget.

• Pay Per Click (PPC)

The most common and popular method by far which allows you to pay only when your ads have been clicked by a user and is a budget-friendly option.

This method was popularized by Google Adwords.

PPC (or search ads) is generally in text format, maybe with an added small image and is presented on search result pages.

The amount you pay per click is defined by the market value of the keyword you use. There is a formula for PPC which takes into account your quality score and the competition for the keyword.

You can use different tools to choose your keywords wisely and Google Keyword Planner is a good place to start.

It might take some time to figure out what keyword works best for you and till then you should stick to a few keywords, experiment with them with a limited budget until you see enough results then you can expand your keywords and budget.

PPC is good because clicks are easy to track since there are only 2 options: either a viewer clicks on your ads or doesn’t! You are only paying for the traffic that ads generated for your website and that traffic is generated quickly and massively and you are in control of the ads budget by putting a cap on incoming traffic.

On the other hand, because there is a competition over keywords, PPC can become expensive on competitive keywords but if you don’t bid on a competitive keyword, you won’t get enough traffic to your website! It is worth mentioning, 50% of clicks on PPC ads might be accidental which you pay for them!

• Cost per thousand impression (CPM)

The impression refers to the number of times ads has left impression on a user regardless of it being clicked on or not. CPM has flat rate based on a 1000 impression and you won’t be charged additionally for any clicks that your ads might receive.

Most of the time, CPM are display ads which are visual or text banners that appear on web pages when a click can take the user to a landing page. They track user behavior in order to present them with the right ads.

Display ads do not appear on search result pages and generally have interactive graphic to direct users to relevant content about your products and services.

These ads can expand your brand awareness and convert visitors to customers and can be used for retargeting in which you display ads to visitors who have already visited your website.

CPM is good because it is inexpensive and the flat rate gives you more control over your ads budget.

On the other hand, if viewers don’t click on your ads or don’t convert to customers, your ads budget is wasted. CPM also doesn’t result in instant traffic spike and impressions are hard to track and you have to wait for the campaign to end in order to measure your ads results.

• Other methods

There are other methods for online paid advertisement like cost per acquisition (CPA) which is billed based on every generated lead, social media ads, mobile ads targeted for mobile devices and local ads targeted for geographical locations.

Conclusion

Online paid advertisement can definitely return results for your business if you know what you are doing! If you choose the right method and know how to allocate budget for it and have the knowledge to measure your ads results, you will get quick and great results.

But if you are just starting and don’t know your way around online paid advertisement, it is better to get help from professionals who have been doing it for years!

At Admark Vision, we can help you get results from online paid advertisement by planning an effective strategy, choosing the right method and measuring ads ROI along the way!