Why Content Marketing is essential for your success?

Content Marketing does what its name implies: marketing your content! The content that you create to attract, engage and retain your target audience. The content that is helping your business get its message across.

Content is everything, according to Google. It is the base your website is ranked upon. It is what search engine crawlers will be looking for. It is what gives value to your website, to your online presence.

Content is what people are searching for, to answer their question, to solve their problem, to engage them for a while so they are distracted from their ordinary life, the content that is relevant to their life.

So content matters and it matters a lot! That is why you should invest on your content marketing in order to build reputation and authority so you can win more sales!

Now that you know Content Marketing is essential for your success, we will discuss different aspects of content marketing!

First and for most: Content Marketing is a hard task!

That is why 60% of businesses find it hard to create engaging content! Staying inspired to create content shouldn’t be considered an easy task!

It is hard because you must be creative enough to come up with attractive ideas and words to get the required attention. But before that you need to know why you are writing the content and who you are writing it for.

It is hard because you must provide content for different stages in which your audiences are, from awareness to consideration and then decision. Each stage requires its own tactics.

It is hard because you should measure the metrics in regard to your content including return of investment (ROI) on content marketing.

But being hard doesn’t mean you can’t do it on your own! If you have the creative talent to create great content and have the persistency to do it in long run, you should do it! There is nothing more personal for your business to have content that has a touch of yourself.

But if you don’t have the time to put everyday in order to create content for your business, there are always companies who can do it for you more professionally.

Value

You must be writing content in order to consistently provide value to the readers so they can solve a problem or answer some questions of theirs.

This is the only way to create content! With intent to communicate with searchers out there and to engage them so you can build loyalty which turns to revenue overtime.

Relevance

You are writing the content for a certain subject in your niche and industry because you intent to reach out to certain types of people who happen to look for the content you are writing!

Relevance is the name of the game! If you write the perfect piece of content that has nothing to do with your website or niche, it won’t affect your ranking or your sales!

Your content must be clear on the subject that is within your domain. For this clarity you need to use keywords that best point to the subject. These keywords then must be distributed throughout your content as well as your website technical setting which is where content marketing meets SEO.

Authority

If you just touch upon a relevant subject but don’t go any deeper and research in order to develop a comprehensive understanding, your content won’t be good enough for search ensigns or won’t add value to your audience.

Your content must be deep and through about the subject it is talking about. Then it will naturally attract inbound links from other sources and your brand awareness will increase.

This is how your authority is built over time, when you become credible in the eyes of users as well as search engines. Your online authority then will take you to the first spot on search engine results pages (SERP).

Types of Content

Everything that can deliver a message is a piece of content! It can be textual, visual and auditory that is created for various channels.

• Textual

Texts are words that you write in form of an article or post to discuss a subject. Words matter in content marketing and you should select your words carefully in order to achieve your objective. This is where keywords come in and they play a crucial role in SEO.

• Visual

Visuals are images, videos, graphics and infographics that are designed purposefully to deliver a message visually. Even visuals require text in order to be read by search engine crawlers.

• Auditory

Audio contents are podcasts that use voice to communicate their message.

Types of channel

There are many channels to present and promote your content but the main ones are as follow:

• Website

The pages of your website are your priority to be filled with attractive content. You can incorporate almost any type of content related to your products and services.

• Blog

Blogs are the free and effective platforms that provide your customers with additional information and knowledge about your products and services.

• eBooks

If you have written an eBook, you can promote it with the same approach as you do with your website and blog pages.

• Social media

Social platforms are great source of traffic to your website and the perfect place to generate leads for more sales.

Admark Vision

Here at Admark Vision, we design the most valuable content marketing plan that suits your business objectives and provides great value to your target audience which resonates with them.

Our contents are relevant to your niche and to your audiences’ needs. In no time, you will gain authority and credibility that will multiply your traffic, ranking and revenue.

Our contents are also mobile-friendly so you won’t miss a great portion of the market who is searching from mobile devices!

Content Marketing is essential for your success because people are searching for CONTENT in search engines and at Admark Vision we can help you provide the content they are looking for!