What does Digital Marketing do for your business?

Digital Marketing is the most effective way to help businesses of any kind and size to promote their products and services, gain higher brand awareness, attract more fans and customers and earn more sales on a global scale!

Invention of Internet has dramatically changed the way businesses sell and market their products and services. Digital marketing is the term that describes all marketing disciplines that are planned for World Wide Web or any electronic device.

In order to market your business effectively you must be present and visible where your prospect customers are and if they are constantly on the internet, you must meet them there!

Nowadays, digital marketing even extends to non-internet marketing methods such as SMS and MMS marketing so the opportunities are endless for your business.

Since people are increasingly using digital devices in their everyday life to search, socialize and shop, digital marketing is increasingly becoming preferred method of marketing.

It does not matter if you are a B2B or B2C business, you need digital marketing in order to find prospects and convert them to customers. In B2B you are looking at business level sales and are active in business channels like LinkedIn. In B2C you will be directly involved with people who will become your customers in different channels.

In this article, we will discuss main aspects and methods of digital marketing and the effect they have on your business success.

Strategy

Like any other discipline, digital marketing starts with strategy and clearly defined goals. You must know what you are trying to achieve and how you are going to achieve it! You must communicate your message clearly and define your customer persona in order to engage the right audience.

Digital marketing incorporates technical and creative approaches of design and development, sales and advertising to achieve strategic goals. It uses inbound tactics to attract, engage and delight visitors and also outbound tactics to push messages in front of people. Digital marketing uses free and paid channels to achieve your goals.

It uses marketing automation tools to do the repetitive tasks like sending out newsletters, updating, scheduling, tracking and reporting.

Digital marketing is responsible to generate leads and increase brand awareness.

Measurement

Digital Marketing measures your ROI and KPI for organic traffic along with other important metrics such as time on page, subscribers, follows, impressions, shares, email open, campaign click through, conversion and many more.

With Analytics tools, you can see and interpret every aspect of your digital marketing efforts even in real time and make informed decisions.

With the right attribution model you can trace back every engagement to its touch point so you can repeat the same process to multiply success.

Methods

Digital marketing is an umbrella term used for a number of methods to market your business that generally includes the following:

• SEO
• SEM
• Mobile Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing
• Influencer Marketing
• Affiliate Marketing
• Paid Advertisements

SEO

Search engine optimization is a collection of techniques that is used to increase your ranking and take your website to top spot in search engine result pages (SERP). This is done primarily by driving organic (free) traffic to your website from different sources.

Having SEO-focused and user-friendly web design are important factors that will influence your SEO and therefore ranking.

If you want to know more about SEO, you can check out this article.

SEM

Search engine marketing is the most affordable way to promote your business and is the best free advertisement at your disposal.

In order to increase your brand’s visibility in search engines and secure the top spot, you must use the right keywords that are related to the subject of your content and your website and respond to a search query that is being asked by a user.

There are many tools out there to help you with that but Google Trends and Google Keyword Planner are 2 of the great free tools which are very popular.

Mobile Marketing

According to stats, 69% of all Digital Medias are consumed on mobile devices and the number is still growing. For this purpose, you should optimize your marketing efforts for mobile devices and design your website with mobile responsiveness.

Content Marketing

According to Google, everything is about content! If you create relevant content that demonstrates authority in its chosen subject, answers your customer’s questions clearly and meets their need sufficiently, your website has no problem of showing up in the first result page!

You can even have your eBook promoted with the same approach!

Content must be created according to different stages as your prospects move forward from awareness to consideration and finally making decision.

Email Marketing

Email marketing is used to promote your content including eBooks and infographics and to announce discounts and events. It can also encourage Blog subscription, send welcome emails to new members, follow up on their journey of becoming your customer and provide them with tips and tricks for further nurturing.

With emails, it’s all about keeping your customers engaged!

Social Media Marketing

Social Medias are good sources of lead generation. With more people spending their time in Social Medias, you can capture their attention and lead them to your website and point of sales!

Influencer Marketing

In the age of Social Medias where everyone literally can influence the world, influencers play a role in your marketing plan. Choosing the right influencer according to your target customer, can influence your sales too.

Affiliate Marketing

Affiliate marketing is the performance-based advertising where an affiliate gets commission for promoting your business products or services on their own website.

Paid Advertisement

Paid advertisement adds an extra layer to your marketing efforts and if done correctly, it can have a big impact on your bottom line!

There are many spaces on the internet to advertise your products and services but Google Adwords is the best example of paid advertisement which includes pay per click (PPC) and pay per impression (PPM) ads.

There are also ads on Facebook, promoted tweets in Twitter and sponsored messages in LinkedIn which you can use to your business advantage.

Admark Vision

Here at Admark Vision, results come fast with our effective digital marketing strategy! We spend extensive amount of time on identifying your needs according to your goals and also your customer’s persona in order to design the most result-full digital marketing plan.

Then we keep measuring every important metrics on a regular schedule and evaluate the results and adjust the methods so your business has the most benefit.

We use all digital marketing methods as we see fit to your marketing goals. And with the use of paid advertisements, results come even faster for you.

Digital marketing helps you achieve your business targets and we at Admark Vision can help you in the process!