Benefits of Social Media Marketing

Social Medias have been around for more than a decade now and have such an impact on the world that being on the Social Medias are part of everyday life and businesses are not an exception from this!

Billions of people communicate on these platforms and that makes them the best place to market your business, gain attention, increase traffic to your website, convert and sell!

In this article, we will discuss the benefits of using Social Medias for your business.

Social Medias are platforms where networks of people connect to each other and share content. The sharing aspect of the networks makes them great for marketing purposes.

In these networks, people can publicly communicate their opinion and interest. They can discuss their experiences about their personal life as well as their use of brands, products and services that collectively can influence brand awareness as much as to put pressure on the companies!

Social Media marketing is the art and science of understanding these connections and using them for business purposes.

Businesses like individuals can be (and must be) present on Social Medias and share their contents, making them available to billions of people worldwide to share, like and comment.

In this communication, businesses and users are allies in achieving their own goals. Businesses want to grow their bottom line through influencing users and users want to grow their social status by influencing organizations. It is a simple social influence game!

In order to win this game, you must start with designing an effective Social Media marketing strategy, by providing the consumers with the right content that enhances their social status.

There are different kinds of Social Medias, each one focusing on a certain type of media and allowing different kind of actions. In order to use them for your business, you must choose the ones best serving your business goals.

Here we list and discuss 9 of the most popular Social Medias for business:

• Facebook

With more than 2 billion users which is almost one third of the world population, Facebook is the biggest network out there. Almost any type of content can be posted on Facebook in order to start conversation and meaningful interactions.

The extension of the network along with its many features makes it a great option to use for business purposes. Just set up an account for your company and start the conversation! Remember to stay present and respond to comments when it is needed.

It is worth mentioning that 94% of Facebook users access their account from their smart phones so optimize your content for mobile in order to win some portion of mobile users.

Paid advertisement is also available on Facebook.

• YouTube

Is a video sharing platform that 1.9 billion people across the globe watch one billion hour of video every day! It is the second large search engine after Google as well, which makes it very important for SEO.

You can create a YouTube channel for your brand and upload videos relevant to your business for your subscribers to view, comment, like and share.

YouTube monetizes videos so you can take advantage of this option and advertise for your business in order to increase your reach.

• WhatsApp

1.5 billion People are using WhatsApp in 180 countries to communicate with each other and this has been extended to businesses as well.

WhatsApp in useful for both large and small businesses where they can provide customer support and updates.

• Instagram

With 1 billion users, Instagram is a photo and short video sharing Social Media app that recently launched IGTV for longer videos.

You can start by having a business profile and using analytics that provide you with great insight about your Instagram activities. You can also use third party tools to schedule posts.

• Twitter

With 335 million users, Twitter uses short (280 characters) messages to post updates about all social affairs from politics to sport and entertainment and anything in between!

The great thing about Twitter is the focus on real time interaction meaning sharing events as they are happening.

Twitter is famous for being customer service channel as 80% of requests happen on twitter.

• Reddit

Is a unique platform for 330 million people where they can ask questions, find answers and vote them.

You can find subreddits about any kind of subject and take part in popular ones in order to gain attention for your authority in the discussed subject.

• Linkedin

With 294 million users, linkedIn is the Social Media for professionals and businesses where experts in all fields share their contents and experiences.

It is the perfect platform to build networks with other professionals and establish your brand both business and personal.

Another great feature about LinkedIn is the ability to attract best talent for your business by showcasing your authority in your niche.

Paid advertisements are available in LinkedIn as well.

• Snapchat

255 million users send Snaps (short videos) and photos to share Stories.

Stories started in Snapchat and later appeared in Instagram which has attracted more attention now in the Social Media Marketing world.

• Pinterest

250 million users go on Pinterest to find ideas and get inspired without having much engagement.

Having a Pinterest presence helps you inspire users in their shopping in order to gain more mind-share among users.

Can you do your own Social Media Marketing?

Absolutely! If you know which Social Medias are best for your business and have lots of time to spend on them, you should do it now.

But the problem is that Social Medias demand a lot of your attention and with running a business, this can be quite hard to achieve.

You can benefit from Social Media Marketing by being present in the right platform and staying engaged with the right audience in order to influence their social status and shopping decisions and your own sales target and at Admark Vision, we are here to help you make that happen!