What is SEO and why you need it?

SEO which stands for Search Engine Optimization is a collection of technical and creative marketing techniques to increase the visibility of your website in Search Engines so your traffic, ranking and brand awareness are increased in order for you to earn more sales!

SEO requires a well designed strategy which relies on the experience of the people who create, execute and analyze it.

SEO is a complex process where you need technical knowledge to take care of your coding and also creative talent to provide relevant and attractive content so you will have recurring loyal visitors.

SEO involves many on-site and off-site elements including the coding and content of your website, backlinks, Search Engines, Social Medias and Analytics!

In this Article, we will explain key SEO elements in plain language so you can make an informed decision for your business.

Search Engines

Search engines including Google, Bing and Yahoo are primary sources of organic search (referred to as unpaid or natural or earned) that is being done every moment by billions of people worldwide. In order for your website to be seen in search results, it must be indexed by search engines meaning your website will be listed in their directories.

In addition to indexing, search engine crawlers (bots) must be able to read your website code and content so they can rank you according to their criteria. If the crawlers cannot read your website, it will not be ranked therefore it does not show up in search engine results pages (SERP).

Now, what are the ranking criteria used by crawlers? Simply put, they look at your website’s relevance and authority!

Your website relevance is about how related your content is to your website, to your niche and to your industry.

Your website authority is the quality and quantity of the inbound links that are pointing at your pages. Even within your website you can engineer links in a way that favors some pages over others in order to increase its authority.

The crawlers look at your code and content in order to compare you to other websites on the web. If your code is not written correctly and if your content is not relevant to the subject of your website or if it is not valuable to your audiences, then your website is not ranked at all or is ranked poorly.

Mobile and Voice search

With increased use of mobile devices, Mobile search and also Voice search has become the standard for search engine ranking so if your website is not responsive for various device sizes or it is not optimized for voice search, you will miss a great number of visitors.

Strategy

Before you begin your SEO journey, you must have your goals defined clearly in order to know what you need to succeed. You must choose your target audience carefully so you can tailor your content for their need and interest and provide the best answers to their questions.

Content

SEO is not just about search engines but it is about people too, meaning your visitors and your target audience must be interested in your content and also their search query must be satisfied with the content you are providing.

Your textual content must include keywords that are related to the subject of your content, page and website. But if you try to outsmart crawlers and use lots of keywords or the trendy ones that are not related to your niche, they will know and not only they will not rank your website but they will punish you and as a result your website will not appear on the search engine results!

Your visual content must be interesting so it captures the attention of your audience and they must be accompanied with correctly written text that includes your target keywords.

Backlinks

Back links are the links that connect you to other websites. The more authority those websites have, the more credible you look in the eyes of the search engines.

Social Media

Social Medias are additional sources that can provide traffic to your website and increase your online presence. Choosing the right platform and managing it right will influence your online reputation and your traffic. The more mentions you get on Social Medias, the more trustworthy you appear to search engines.

Competition

Competition research is important for SEO, in order to find out what keywords your completions are using and how they are ranking for those keywords.

Analytics

In order to maintain the ranking and results you have achieved by SEO, you must use analytics tools and interpret them in a meaning full way so you can decide on the necessary changes to your website in order to achieve your strategic goals.

Google Analytics is a useful tool which provides great insight about your SEO efforts and real time tracking of the visitors on your website.

The Hats

SEO like any other field has 2 different approaches which are called White hat and black hat. As the names indicate black hat tactics are the non-professional tactics that are used to aggressively increase the visibility of a website but they always backfire and cause great loss of traffic and money for the website owner. These websites are seriously punished by search engines!

AdMark Vision

Here at Admark Vision, we have SEO focused web design which means we build the code with SEO in mind from the beginning so technical SEO becomes easier.

We design a very sophisticated SEO strategy which creates relevant content both textual and visual for local and international markets so your website will always show up for related search queries.

We build credible links to trustworthy sources so the search engines will recognize your authority.

SEO is an ongoing process which must be maintained strategically in order for your website to maintain its ranking and its recurring audience.

You need SEO in order to win your competition and achieve your goals and we at Admark Vision are here to help you to do just that!